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Move EU

01 May 2021

Ride-hailing companies form new European association.

Press Release

Brussels, 4 November 2020 - A group of leading companies in the ride-hailing sector announced today the formation of Move EU - The European Association of On-Demand Mobility.

“Move EU is a response to calls from the European institutions for the sector to develop common positions and speak with one voice. We now stand ready to share our experience in the mobility field with stakeholders at all levels,” said Claudia Breure, Director of Public Affairs at FREE NOW, and incoming Chair of the newly formed association.


Move EU supports the European Green Deal’s objective to significantly reduce transport-related greenhouse gas emissions by 2050, and believes that a key factor to achieve that goal is promoting the uptake of new mobility services, such as ride-hailing and other multimodal mobility services. “Move EU strongly believes in the potential of mobility for sustainable and inclusive growth in the EU,” Claudia Breure said.


The association welcomed a recent statement by Henrik Hololei, Director-General at the European Commission’s DG MOVE, who acknowledged that “a panoply of different rules in different Member States” makes it difficult for companies in the ride-hailing sector to operate. He also pointed out that there is room for improvement on the regulatory side, referring to the “increasingly European dimension to the matter,” as a growing number of citizens use digitally enabled transport services in more than one Member State.

“We call on the European Commission to propose a harmonized and progressive framework addressing current and future mobility needs, with safety and sustainability at its core. An efficient mobility ecosystem can not only meet the ambitions of the European Green Deal, but also offer a better service for citizens while creating growth and earning opportunities for drivers.”

Founding members of the association include Bolt, FREE NOW and Uber.

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